Forté Healthy Energy Shot Makes Racing Debut with A.J. Foyt Racing at Indy 500


INDIANAPOLIS (May 21, 2009) – Forté Healthy Energy Shot™ will enter its first Indianapolis 500 as an associate sponsor of A.J. Foyt IV’s No. 41 ABC Supply Indy car. Foyt IV will start 19th in his sixth Indy 500 this Sunday afternoon.


“It’s great to have the Forte Energy Company as an associate marketing partner of our team for the Indy 500,” said Larry Foyt, team director of A.J. Foyt Racing. “We’re proud to be the team to debut their brand here at Indy. With the busy schedule we have during the month of May, Forte’s Healthy Energy Shot is a welcome addition to our garage.”


“Although the Forté Healthy Energy Shot™ is new to the racing circuit, we are very excited to be a part of A.J. Foyt’s team for the 500,” said Elishia Sorensen, Regional Director for Forté Energy Company. “Their mature and established team exudes quality from top to bottom, and that’s consistent with what we have in the Forté Healthy Energy Shot™. Entering this partnership will no doubt help us to reach a new audience, as well as increase brand awareness.”


Forté Healthy Energy Shot™, an energy shot that provides smart nutrition and long-lasting energy, is the flagship product of Forté Energy Company. The organic, açaí-based Forté Healthy Energy Shot™ takes an entirely different approach to functional energy products by offering a nutritious combination of antioxidant-rich superfruits, critical antioxidants, New Vision's world-famous Essential Minerals®, and the company's fast-acting, proprietary energy blend. At just 3 ounces in size, the Forté Healthy Energy Shot is convenient, delicious, low in natural sugar, and a healthier alternative for life on-the-go.


About Forté Healthy Energy Shot
A subsidiary company of New Vision International (founded in March 1995), Forté Energy Company™ was founded in January 2009 and is operated by award-winning entrepreneur, BK Boreyko. Forté Energy Company™ energizes people's health and life with its physician-formulated organic acai sourced Forté Healthy Energy Shot™. We are excited to enter the retail channel, bringing a healthy energy shot alternative to the market. With "Energy for the speed of life" as our slogan, we are excited to partner with the A.J. Foyt Racing Team. For more information, visit www.drink-forte.com.